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marketing
One of the most important needs of various companies, which is generally considered as a missing link in most software, is access to marketing-related facilities. In this system, it has been tried to cover an important part of this need in companies by providing various facilities.
1- Potential customers
There are several areas in the marketing process that you need to pursue to finally create a sales opportunity, and the sales opportunity is exactly what you need to deal with a potentially eligible customer who has a chance to become a reality. In fact, just when a customer smells good! But how do we recognize this and what does it mean to be qualified?
Sales leads are potential customers that we don't know much about, for example just the last name and contact number. We don't know their needs and we don't even know if we can negotiate sales with them. These clues can be entered through the exhibition and filling out the company form, getting the business card of the booth clients at the exhibition, introducing colleagues or business partners, visiting the web site, or a database that we have purchased. The next step is to contact these clues and get more accurate information about them (company name, type of business, etc.), find out what they need, and more details. The next step is to turn these clues into opportunities. Therefore, in this sub-module system, potential customers have been designed and created for this purpose so that the initial information of this type of customers can be recorded and managed.
Need, interest, and appropriateness are the three key determinants that determine the potential customer's conversion time to opportunity. Therefore, in the potential customer module of this system, it is possible to register and these situations.
1-1- need
First, there is a need to meet the needs of the buyer. So if there is no need, there will definitely be no chance of selling! If the customer does not express his needs explicitly and directly, it does not mean that he does not exist! It is the seller's job to discover what he or she is and to ask the right questions. Accordingly, the potential customer registration field is included in the relevant form.
1-2- Interest
If the customer is just feeling the need, isn't that a reason to be motivated? To find out, for example, how long a customer has had this problem or need. If he has had this problem for a long time, then what is the reason he wants to fix it now! It is clear that this does not bother him and he does not feel much interest in resolving it. So there is no hope of selling, and it will remain a clue until interest is found in him.
1- Potential customers
There are several areas in the marketing process that you need to pursue to finally create a sales opportunity, and the sales opportunity is exactly what you need to deal with a potentially eligible customer who has a chance to become a reality. In fact, just when a customer smells good! But how do we recognize this and what does it mean to be qualified?
Sales leads are potential customers that we don't know much about, for example just the last name and contact number. We don't know their needs and we don't even know if we can negotiate sales with them. These clues can be entered through the exhibition and filling out the company form, getting the business card of the booth clients at the exhibition, introducing colleagues or business partners, visiting the web site, or a database that we have purchased. The next step is to contact these clues and get more accurate information about them (company name, type of business, etc.), find out what they need, and more details. The next step is to turn these clues into opportunities. Therefore, in this sub-module system, potential customers have been designed and created for this purpose so that the initial information of this type of customers can be recorded and managed.
Need, interest, and appropriateness are the three key determinants that determine the potential customer's conversion time to opportunity. Therefore, in the potential customer module of this system, it is possible to register and these situations.
1-1- need
First, there is a need to meet the needs of the buyer. So if there is no need, there will definitely be no chance of selling! If the customer does not express his needs explicitly and directly, it does not mean that he does not exist! It is the seller's job to discover what he or she is and to ask the right questions. Accordingly, the potential customer registration field is included in the relevant form.
1-2- Interest
If the customer is just feeling the need, isn't that a reason to be motivated? To find out, for example, how long a customer has had this problem or need. If he has had this problem for a long time, then what is the reason he wants to fix it now! It is clear that this does not bother him and he does not feel much interest in resolving it. So there is no hope of selling, and it will remain a clue until interest is found in him.
1-3- Proportionality
Suppose you have a clue that is needed and the customer is very eager to solve it! On the other hand, your product fits a large organization and over 100 people, while his company has 10 employees. Of course, your product doesn't fit his needs! So as long as the product is not tailored to the customer's needs, it will remain a clue.
A potential customer or clue becomes an opportunity when it is needed, to satisfy that need, interest and passion, and your product to be tailored to his needs. In the next steps, the customer should be considered in terms of budget, need, schedule for purchasing the product and the decision maker to make a more accurate assessment of him. To what extent do you consider these criteria for turning leads into opportunities? Do you have the tools to control and manage this?
Potential customer information registration form can meet an important part of these requirements.
2- Opportunities
Once you've learned about your customer's needs, budget, schedule, and decision-maker, it's time to turn a potential customer's lead! But the point is, when you just want to turn your clue into an opportunity, there's no need to talk about the next steps in the first sale. For example, if a customer tells you that they have enough budget and want to definitely buy your product within the next 30 days, you are definitely 80% more likely to succeed in the last stage of sales, not the first stage of successful sales. % !. Opportunity to sell means you have a chance to trade, not a guarantee!
In this example, we evaluated the customer with budget and و characteristics, it was a guarantee for sale, not a possibility!
3- Estimates
In the marketing process, it may be necessary to inform the customer about the price of the requested service or goods in an estimated way without providing a pre-invoice and only for a limited amount of information so that the customer can form the initial steps based on it. Therefore, these cases can be considered in the estimation section.
4- Quotation form
In order to provide a suitable response to the needs of customers, you can create different custom forms to accurately obtain the needs of customers and inform them of the proposed price in accordance with the completed information. It should be noted that each customer has a dedicated portal that can view all the information related to their needs from the time of start to the stages of purchase and project and current activities.
5- Quotation request
In this part of the system, requests for prices from customers can be seen. The information and details of the customers who have completed their price requests through the pre-designed forms on your site are available in this section.
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